Tuesday, May 26, 2009

NLS Endorses McAuliffe: What Does That Really Mean?

Ben Tribbett of Not Larry Sabato has put up a video about his decision to endorse Terry McAuliffe for Governor. Besides the actual endorsement that's being made, what's interesting about this video is that it's on Terry McAuliffe's youtube channel. In other words, it's the campaign that really wanted to put this up and market the fact that Terry has picked up the support of a netroots activist. When you combine this with the fact that Mike Signer's Lt. Governor campaign just put out a video that highlights all its netroots accomplishments and many statewide campaigns have hired folks to help with online strategy, it seems to suggest that many candidates here in Virginia realize the major role that the netroots can play in elections.

So while Ben's decision to endorse Terry will likely cause some chatter among political insiders here in Virginia, I think the big picture story here is that this campaign represents a prime example of how campaigns have gone from being willing to accommodate the netroots to actively seeking the support of bloggers and promoting their work.

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