After recent polls have suggested that all of the Lt. Governor candidates need to work on getting their message out to the voters, Jon Bowerbank has come out with a new ad. It cast him in the mold of Mark Warner -- a business leader who has also been committed to serving his community. Taking the stance of being a business leader during a time when there is some anger at business executives could be rather dangerous for a candidate, but they also focus on how Bowerbank has given back (both financially and with his time and energy) to his community through volunteer projects and his time on the Russell County Board of Supervisors.
In the end, I think this move could be productive if he continues to develop this message and provides potential voters with more of a concrete idea of how he'll use his business experience to create more jobs if he's elected our next Lt. Governor. He's been starting to get at this lately as I have heard him speak several times about how his business has created 300 jobs that average about $50,000 a year in compensation, but some concrete proposals for what he'll do once elected is what I'd like to hear more about in the remaining months before the primary. With all that being said, here's the ad.