I wrote a post yesterday about how people from all over the country are having a negative reaction to the fact that Terry McAuliffe is likely to run for governor. It appears as though it isn't just grassroots activists that are questioning the move because now a reporter at the LA Times has written a piece headlined: "Terry McAuliffe gears up to buy the Virginia governor's office." Interestingly enough, the article goes on to discuss how Terry has a history of raising tons of money for the Clinton's even though Hillary's campaign for the presidency failed.
With Terry's campaign continuing to get an enormous amount of negative reactions, the amazing thing is that everyone still assumes he is definitely staying in the race. In other words, nobody actually believes that he's waiting until January 7 to make up his mind. With that in mind, it appears as though Terry's campaign either has no idea how to communicate it's message with the public or is trying to set the bar so low that no matter what Terry says he'll look like a genius.
Since Mike Henry has been working with the McAuliffe campaign, I'm leaning towards the second option simply because he has done a great job with messaging in past Virginia campaigns. If Terry wants to really get his campaign moving in the right direction, however, the team needs to change around his messaging quickly. For instance, sources close to the campaign have tried to reassure some bloggers that McAuliffe will be running a grassroots campaign but there hasn't been much more than a few emails that don't go into real specifics. This tells me that the campaign realizes it needs to address the issue, but hasn't even taken the time to develop specific talking points on the matter.
In the end, the lack of a proactive grassroots strategy simply helps to reinforce the message that they're focusing more on raising money than reaching out to activists. And that is why so matter bloggers and newspapers are picking up on the frustration activists feel in regards to Terry's campaign.